Physician Connect™

PHYSICIAN CONNECT

Uncovering your Key Opinion Leaders
from International to Local

Identify key influencers at all levels -
go beyond internationally and nationally recognized
Key Opinion Leaders into local influence networks.

Generate lists of Key Opinion Leaders
as excel files, diagrams and maps. Import them straight into your CRM system
and use for directing tactical promotional activities.

Benefit from more than 150 studies
delivered in dozens of countries around the globe to help pharmaceutical brand teams
increase market share and maximize marketing spend by identifying the most important
prescribing influencers.

Put Physician Connect to work for you! Schedule free demonstration today:

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Now it's personal When it comes to changing physicians' prescribing behavior, personal influences play a crucial role. It's only natural for doctors to seek opinions from colleagues they know and trust, and with whom they have established personal relationships.

Over the past seven years, across a dozen countries and in over 150 studies, Cegedim has been identifying this dynamic of trust and peer-to-peer influence through a process we call Physician Connect.

Physician Connect is a custom-tailored analysis for your brand's market. It details the network of influence, from the International to National, all the way down to the Local level.

Key advantage The ability to map out multiple spheres of influence is what sets Cegedim's Physician Connect studies apart from traditional, narrowly focused KOL studies.

Physician Connect's unique methodology will not only help you identify the major International and National KOLs, but also LOCAL influencers - the ones who drive local acceptance, but are frequently overlooked in traditional KOL studies.

In many cases, traditional low prescribers, who often fail to feature in our clients' original targeting lists, turn out to be key influencers. Just think how such powerful information can enhance your brand's strategy throughout all stages of its lifecycle.

Contact us

To find out more about Physician Connect schedule your obligation-free consultation today or contact the Cegedim office near you.